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The UK's favourite fish

Fresh, chilled salmon is now the UK's favourite fish, outselling cod, tuna, haddock, mackerel and trout.*

Healthy for babies and children

Omega-3 fatty acids are a key part of ensuring that unborn and newly born babies develop and grow healthily. It is especially important for optimum brain, vision development, and the stable development of the baby’s central nervous system.

In cases of school-age children, many studies demonstrate the improved attention and concentration levels of those whose diet benefited from increased levels of Omega-3.

Further Benefits

Increasing the consumption of oil-rich fish such as salmon can help ensure a healthy pregnancy for mother and child.

It's also thought that salmon helps reduce the chances of developing - and helps in combating - a heart condition, cancers and inflammatory disorders such as arthritis, as well as aiding kidney function and maintaining healthy skin.

Omega-3 fatty acids are highly concentrated in the brain, and crucial for the brain’s performance and memory as well as for behavioural development.

*Source: http://www.seafish.org/research-economics/uk-seafood-industry-overview